Bilingual content strategist and founder of BONOVA MEDIA. 12 years of experience turning data into stories and strangers into communities. Creating at the intersection of nightlife, wellness, and intentional living.
Bilingual content strategy and community building for brands that want to connect with real people, not just collect followers.
Full-service content planning, creation, and publishing across Instagram, TikTok, and beyond. Strategy-driven, data-informed, community-first.
English and Spanish content that doesn't just translate — it resonates. Culturally aware copy, captions, emails, and web content for diverse audiences.
On-the-ground content packages for events, festivals, venues, and experiential brands. Recap Reels, photo carousels, stories, and post-event engagement.
Each project blends audience insight, content strategy, and authentic narrative to drive real engagement.
How I framed a solo dinner in Amsterdam as a neurotransmitter recovery ritual — and turned it into a high-engagement carousel for a sober-curious audience.
Growing an engaged audience around substance-free nightlife through data-driven content, authentic storytelling, and intentional community design.
At JP Morgan Chase, I created training systems and objection-handling guides that transformed new hire performance and were adopted department-wide.
Reaching Spanish-speaking audiences with culturally resonant content — not just translation, but true localization of voice, humor, and community norms.
I'm Merari — a Guatemalan-American content strategist, sober raver, and founder of BONOVA MEDIA based in San Antonio. I immigrated to the US after earning my engineering degree, started from the bottom, and spent 8+ years at JP Morgan Chase working my way through six different roles — from collections to coaching to product analysis.
Everywhere I went, I did the same thing: I created systems that helped people learn faster and perform better. Onboarding guides, training playbooks, knowledge bases — I'm a builder by nature.
Now I'm channeling that energy into what actually lights me up: content that connects people and builds community. I travel to events internationally, document the sober rave experience, and create content that proves you don't need substances to feel the music.
Whether you need a content strategist, a community builder, or just want to talk about sober raving — I'd love to hear from you.